Koffee Karavan- A brew of publishing

Koffee KaraVan- Branding and Marketing For Authors

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We are back with a new twist to the Koffee KaraVan project. It is a continuation of our research: Koffee KaraVan- A brew of Publishing. I am sure you have heard the saying below;

People in Africa do not read or write. Infact, if you want to hide something from an African, put it in a book.

This is the stereotypical narrative that has been going on for ages. Whilst to some extent on a surface level, it does look like this could be true however once you dig a bit deeper, a whole lot is revealed about the publishing industry in Uganda and Africa. This is the untold story that the Koffee KaraVan wanted to tell.

And tell it we did. So much came to the surface and we are not going to go over it one by one, but just click here to read about the findings of the research however there is one thing that stood out that we would like to highlight which is the difficulty of authors from Uganda and Africa have in marketing their books. It is difficult enough to write it but getting it out to the world is a whole different story. …

And this is where the twist comes in. We heard the cries of our beloved authors and have added on a surprise project- Branding and marketing for authors. In this project, we will showcase and capacitate emerging authors with a hope of creating a platform or marketplace that is more friendly for Afro-centric creations compared to some of the existing structures which are geared towards those abroad as well as equip authors with a plan of action on what course of action to pursue upon publication such as branding and marketing their work as authors.

If you are an author or aspiring author, please click on the link below to go to our survey so that we can tailor make Koffee KaraVan to suit an afrocentric book market.

Our Baristas in roasting crime( haha) is ‘British Council #SouthernAfricaArtsThis brew is supported by the British Council Cultural Exchange programme, which supports cultural organisations, festivals, artists, and creatives between the countries of SSA and the UK to create art, build networks, collaborate and develop markets and share artists’ work with audiences. This brew is also supported by Afrobloggers, a virtual creative hub that promotes African digital storytellers and Becoming the Muse, a blog run by an award-winning blogger Beaton Mabaso.

British Council #SouthernAfricaArts
Afrobloggers

We can not thank them enough for their immense support. Asante sana!

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About the author

Kajambo, Hello Everyone! Let me tell you a little bit about myself..... I am a multi-passionate Creative Storypreneur, Designer, Creative Consultant and Creativity Coach with a mission to inspire and empower creators- individuals and brands to embrace their stories to unlock their creative potential to design their authentic, purpose-driven brands. I am also the Founder and Creative Director of This is Me!, a digital platform that takes on the role of bringing my mission to life. I love color and all things creative! Well, This is me!

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